Brand Development + Mobile Apps + Production

About AJ & the Flip Flops

What does every parent who loves music wish for? Children’s music that they can actually enjoy listening to with their kids! AJ and the Flip Flops is an omnichannel children’s entertainment experience targeting early childhood development through “learning-based” music, Internet, mobile applications, books and television. This unique experience capitalizes on life lessons from a father to child perspective bringing a fun, quirky, interactive platform to actively immerse children in learning precognitive and cognitive skills, large motor skills, health, nutrition, and elementary life lessons through song, dance, art, reading and math in extremely educational, upbeat and playful venues. In addition, it makes learning fun!

Objective

To create & develop an omni-channel, learning-based brand experience, business plan & go-to-market strategy in the children’s entertainment space, creating, illustrating, animating, developing, and personifying a group of illustrated characters in a fictional world.

Music
Television
Publishing
Mobile Applications

Approach

We started with the back story of a real-life father and son, Archie and Jacob, and the unique and fun way they learn “life lessons” together. We created, developed and brought the brand to life across planned channels.

Channel Development, Strategy & Planning
Brand & Identity Development
Character Development
Asset Development & Illustration
Marketing & Promotions

Results

During a two year engagement, Ikonic Tonic worked with AJ & the Flip Flops to create an animated brand experience, produce one 12-song CD with digital distribution through iTunes & Google pay, Developed a memory game and coloring book on iOS mobile & tablet devices, promoted sold out live events, produced, distributed and marketed a Christmas classic remake “Daddy, It’s Cold Outside” – receiving 100k+ downloads in a 3 week period and radio play rotation in 37 markets throughout the US & Canada.

Results

During a two year engagement, Ikonic Tonic worked with AJ & the Flip Flops to create an animated brand experience, produce one 12-song CD with digital distribution through iTunes & Google pay, Developed a memory game and coloring book on iOS mobile & tablet devices, promoted sold out live events, produced, distributed and marketed a Christmas classic remake “Daddy, It’s Cold Outside” – receiving 100k+ downloads in a 3 week period and radio play rotation in 37 markets throughout the US & Canada.