Project Description

Web Development & Design + API Development + Software Integration

Web Development & Design + API Development + Software Integration

Web Development & Design + API Development + Software Integration

About Promax Brief

Influencing more than 10,000 companies and individuals daily at every major media organization, marketing agency, research company, and service provider in the broadcast industry, Promax Brief leads the global online conversation about the role marketing plays in the monetization of television across media platforms.

Objective

Promax required more than a facelift when engaging Ikonic Tonic to deploy a new website and email templates graphically designed by a third-party creative agency:

  • Intensive upgrade to the existing server architecture and content management system (CMS)
  • Information architecture expansion requiring a seamless integration between the existing CMS and 3rd party marketing automation, advertising engine, and analytics solutions
  • New web applications modules within the CMS developed by Ikonic Tonic to increase the Promax BDA staff’s efficiency

Approach

In order to be implemented, the new design had to be refined to leverage several legacy technologies critical to the interdepartmental use. Upgrades to the server architecture were required to support new technology initiatives. To meet the new design criteria, new templates had to be built for the existing content management and email marketing systems and integrated with existing, as well as new proprietary & third party applications.

Results

Leveraging the power of one of the world’s top email marketing services and associated APIs, all features of the email marketing system were built into an easy to use, drag and drop web application within the e-zine CMS. Ikonic Tonic designed, developed, and deployed a robust, sustainable platform for the Brief newsletter application within the existing e-zine content management system.

Results

Leveraging the power of one of the world’s top email marketing services and associated APIs, all features of the email marketing system were built into an easy to use, drag and drop web application within the e-zine CMS. Ikonic Tonic designed, developed, and deployed a robust, sustainable platform for the Brief newsletter application within the existing e-zine content management system.

promax brief responsive website design
promax brief hot spots article
promax brief desktop full screen advertising
promax brief mobile advertising

Don’t Be Shy!

LET’S TALK ABOUT DOING AWESOME WORK TOGETHER.

Give us a call at +1 (858) 314-8414 or shoot us an email below. If you want to snail mail us, we are located in San Diego: PO Box 1366 Solana Beach CA 92075.




    * Required fields

    Don’t Be Shy!

    LET’S TALK ABOUT DOING AWESOME WORK TOGETHER.

    Give us a call at +1 (858) 314-8414 or shoot us an email below. If you want to snail mail us, we are located in San Diego: PO Box 1366 Solana Beach CA 92075.




      * Required fields

      Don’t Be Shy!

      LET’S TALK ABOUT DOING AWESOME WORK TOGETHER.

      Give us a call at +1 (858) 314-8414 or shoot us an email below. If you want to snail mail us, we are located in San Diego: PO Box 1366 Solana Beach CA 92075.




        * Required fields