multi channels asia identity design technology production

Identity Design + Technology + Production

Identity Design + Technology + Production

Identity Design + Technology + Production

About Multichannels Asia

Multi Channels Asia is a Singapore based media company which owns, represents and distributes several thematic Pay TV networks serving Asia and the Pacific. Founded in 2007, MCA has three core business divisions: TV network and content investment, TV channel and content distribution and project-based consultancies.

Objective

Mutlichannels Asia (MCA) tasked Ikonic Tonic with creating a sustainable brand identity that aligned their strength, depth and experience in the global television marketplace with the company vision for channel ownership and investments, development, and distribution in Asia/Pacific markets.

  • Outdoor Channel
  • Lotus
  • Bloomberg Television
  • Havoc 247

  • STV

Approach

To launch the new brand identity on the global stage, our strategists and designers worked closely and tirelessly alongside MCA executives to assure concise alignment with the organization’s complex visual, production, & technology needs. Existing and potential channel partner analysis was critical in assuring that the MCA look, feel, positioning, culture, and integration initiatives were able to not only represent the company and its channels, but also the brand partners that they license and distribute.

Results

Starting with MCA, Ikonic developed a new brand image, designing all visual elements and standards including a new logo, color and typography, marketing collateral, stationery, new website, and style and use guides. We then identified, developed, aligned and integrated all creative and visual communications for MCA, their channel partners and distributors to drive sales and marketing efforts across online and offline channels. Channel partner programming and content required production for online use, marketing, and sales. Instead of traditional programming guides, we bridged the digital/print divide with QR codes that allowed buyers to view show teasers on their mobile devices, bookmark media of interest, and request more information in real-time.

Results

Starting with MCA, Ikonic developed a new brand image, designing all visual elements and standards including a new logo, color and typography, marketing collateral, stationery, new website, and style and use guides. We then identified, developed, aligned and integrated all creative and visual communications for MCA, their channel partners and distributors to drive sales and marketing efforts across online and offline channels. Channel partner programming and content required production for online use, marketing, and sales. Instead of traditional programming guides, we bridged the digital/print divide with QR codes that allowed buyers to view show teasers on their mobile devices, bookmark media of interest, and request more information in real-time.

mca business cards
mca letterhead
outdoor channel one mca sheet
bloomberg world wide
havoc tv
stv mca onesheet
lotus tv

Don’t Be Shy!

LET’S TALK ABOUT DOING AWESOME WORK TOGETHER.

Give us a call at +1 (858) 314-8414 or shoot us an email below. If you want to snail mail us, we are located in San Diego: PO Box 1366 Solana Beach CA 92075.




    * Required fields

    Don’t Be Shy!

    LET’S TALK ABOUT DOING AWESOME WORK TOGETHER.

    Give us a call at +1 (858) 314-8414 or shoot us an email below. If you want to snail mail us, we are located in San Diego: PO Box 1366 Solana Beach CA 92075.




      * Required fields

      Don’t Be Shy!

      LET’S TALK ABOUT DOING AWESOME WORK TOGETHER.

      Give us a call at +1 (858) 314-8414 or shoot us an email below. If you want to snail mail us, we are located in San Diego: PO Box 1366 Solana Beach CA 92075.




        * Required fields