The dense, celebrity-populated city of Los Angeles became the center for Luxottica’s celebrity showroom. The concept design features a celebrity and party hosting space, bar and lounge area showcasing a custom designed kitchen and multimedia entertainment areas, product showroom, meeting area, staff offices and storage. The prototype programs included site surveys, value engineering the install process, logistical management, on-site supervision and process documentation. Each retail space needed to reflect the overall lifestyle brand, while not infringing upon the existing design at each location.