duran duran mobile app design development landing page design

Mobile App Design & Development + Landing Page Design

Mobile App Design & Development + Landing Page Design

Mobile App Design & Development + Landing Page Design

About Duran Duran

Do they really need any introduction? The British new wave pop band formed in 1978 has done it all.  Forty years later, they are still playing to sold out audiences around the world. Duran Duran transcends music. Their iconic sound has not only withstood the test of time, but defined an entire generation. Synthesizers and software used in today’s music owes homage to Nick Rhodes. Duran Duran’s “View to a Kill” was the only James Bond theme song to have reached number one on the US Billboard Hot 100. Four decades later, their performances still leave fans wanting more.

Objective

After working with Duran Duran’s Nick Rhodes, former guitarist Warren Cuccurullo, & music technologist, Mark Ty Wharton (aka Mark Tinley) to successfully design, develop, and launch the TV Mania Music website, Duran Duran went back in to the studio to begin writing their new album “Paper Gods.” Duran Duran’s management agency engaged us to design and build their revolving landing pages for the duranduan.com portal.

Leading up to the new album release, Duran Duran performed live at Fashion Rocks, the star-studded event hosted by Ryan Seacrest – a night where the latest fashion met the hottest musical performances aired live on CBS from New York City’s Barclay’s Center. The night featured fashion aficionados, Duran Duran, performing their hit song “Girl Panic.”

Approach

As part of the strategic deal between Warner Music Group and Shazam, Ikonic Tonic was engaged a week prior to the event to work with music discovery service, Shazam, CBS, and the show promoters to deliver an on-demand software allowing users who Shazammed the performance to receive a ‘one-time’ unique download of “Girl Panic” in exchange for their email address.

  • Leveraged Amazon Web Services to deploy the solution assuring the platform could scale accordingly to handle the massive traffic bursts during the live and rebroadcasted event.
  • Built the API to connect with Duran Duran’s mail list software and a trigger for Shazam to track the user action.

  • Built support ticket management system for issue resolution.

Results

A successful launch of a Duran Duran side project led to a two-year relationship working with one of the world’s most iconic bands culminating with the release of “Paper Gods” on Warner Music Group’s label. Designing clean and bold revolving landing pages for duranduran.com and the development done for TV Mania Music gave the band, their management, Warner Music Group and Shazam the confidence that we could develop the robust application with a scalable architecture to support massive traffic bursts over a 5 minute period during a live, televised performance.

Results

A successful launch of a Duran Duran side project led to a two-year relationship working with one of the world’s most iconic bands culminating with the release of “Paper Gods” on Warner Music Group’s label. Designing clean and bold revolving landing pages for duranduran.com and the development done for TV Mania Music gave the band, their management, Warner Music Group and Shazam the confidence that we could develop the robust application with a scalable architecture to support massive traffic bursts over a 5 minute period during a live, televised performance.

duran duran website landing page
duran duran website bw landing page
shazam duran duran fashion rocks
shazam duran duran fashion rocks mobile application
shazam duran duran fashion rocks mobile application campaign
duran duran website landing page
duran duran website bw landing page
shazam duran duran fashion rocks
shazam duran duran fashion rocks mobile application
shazam duran duran fashion rocks mobile application campaign

Don’t Be Shy!

LET’S TALK ABOUT DOING AWESOME WORK TOGETHER.

Give us a call at +1 (858) 314-8414 or shoot us an email below. If you want to snail mail us, we are located in San Diego: PO Box 1366 Solana Beach CA 92075.




    * Required fields

    Don’t Be Shy!

    LET’S TALK ABOUT DOING AWESOME WORK TOGETHER.

    Give us a call at +1 (858) 314-8414 or shoot us an email below. If you want to snail mail us, we are located in San Diego: PO Box 1366 Solana Beach CA 92075.




      * Required fields

      Don’t Be Shy!

      LET’S TALK ABOUT DOING AWESOME WORK TOGETHER.

      Give us a call at +1 (858) 314-8414 or shoot us an email below. If you want to snail mail us, we are located in San Diego: PO Box 1366 Solana Beach CA 92075.




        * Required fields