The Bird’s Eye View Project uses extreme sports to raise awareness and funds for the extreme needs of veterans and first-responders – supporting the challenges they face every day. The Birds Eye View Project’s mission is to bridge the growing divide between those who serve and those who benefit from their service by encouraging all Americans to support those who support us.
Ikonic Tonic had to deliver what no other agency in the world could deliver. Bold statement? Yes. But true, none-the-less.
It started with a phone call to Ikonic Tonic’s founder, Lee Sammartino, from Purple Heart recipient and wounded veteran Navy SEAL, Ryan “Birdman” Parrott. It wasn’t to build a brand, rather, to get Birdman his wings by teaching him to skydive, BASE Jump, and fly wing suits. Ryan had no idea Ikonic Tonic even existed, nor what we do. He only knew that he wanted to do extreme events to raise funds and awareness for veterans and first responders wounded in the line of duty.
Ryan already runs a burn foundation called Sons of the Flag. He is relentless. He takes the tenacity and dedication that makes a Navy SEAL and applies that to his professional and personal life. Normally when we get calls half as crazy as this, we don’t think it will go any further due to the time commitment, high-risk, and dedication required to turn an idea like this into a viable brand, no-less, one that is a non-profit.